Search Engine Optimization (SEO) is the only genuine organic solution to generate traffic to your website or e-shop, as it determines your Google ranking without paying Adwords. Better Ranking for the keyword equals better Click Through Rate and better Conversions.
SEO is considered a long-term marketing investment, and it varies in difficulty depending on the business, service, or product you want to promote, yet done methodically and purposefully, it takes off your site traffic with purely potential customers over time.